About Durable Chrome Factory
A pioneer in dealing in quality footwear and premium leather products.
In the nearly 100 years, Durable has been a pioneer in footwear and leather goods. Throughout our long heritage, we have clearly understood what our customers look for in footwear. My father, S.S. Rajan, started a small store in Broadway in Chennai in 1924. Since then, Mr. S. Ramanujam has continued to grow our business and nurture the brand ‘Durable’ into its iconic stature in Tamil Nadu.
Durable has 3 distinct business units.
Retail
Wholesale
Manufacturing
Our retail business is focused on physical stores located in Chennai. We are also in process of expanding our footprint into Bengaluru once the COVID pandemic ends. We offer a wide variety of products including footwear, leather goods, luggage, and accessories such as handbags, belts and wallets.
The wholesale operation caters to the specific needs of bulk orders such as yours. We specialize in footwear (including safety shoes) and other leather goods. We have supplied some of the largest companies in Tamil Nadu including TI Cycles, SPIC, etc. We have always exceeded our customer expectations in quality, specifications, and service.
We contract manufacture all our products. Over the years, we have established strong relationships with dedicated manufacturers in India to custom produce footwear and leather goods per our specifications. Our relationship assures us capacity to meet all order sizes and requirements. Majority of production is dedicated to the ‘Durable’ brand. All products are thoroughly checked at the plants per our quality assurance and workmanship standards before being shipped to us. We audit our plants quarterly and hold them accountable to the highest standards.
We don’t just rely on our heritage and brand, but we continue to focus on our core values:
Quality
Service
Price
At Durable, we are passionate and obsessed with ensuring all our products meet our customers’ high expectations. Starting from the leather, to manufacturing, to delivery and after-sales, we keep a keen eye on quality. Each pair of shoes that we sell is carefully inspected and certified for quality. Any shoe that falls outside these standards are automatically rejected and it does not reach our customers. By taking this approach, we can assure quality ‘every time-all the time’.
Our efforts don’t end when the product is delivered to customers. We ensure the after-sales service and support are provided. Down the road, in case of normal wear and tear, for a very nominal fee, we offer stitching, re-soling, and refreshing of the footwear so that it can last for many more years. In case a pair of shoes does not meet the customer, we offer free replacement. We stand behind our Durable brand all the way.
We believe in delivering value through our products. At Durable, we understand our customer’s need clearly and identify the right portfolio or products to meet the specifications and the pricing targets. We strive to pass on the best pricing to our customers. This is our commitment.
In summary, Durable Chrome Factory will be privileged & honored to be a supplier to companies. Given the opportunity, we will ensure the product of the highest quality is delivered to exceed your expectations. We are committed to bringing our long heritage in quality, service, and value to this relationship.