Leather Shop Fashion
We Are An Awesome Agency.

We have great pleasure to introduce ourselves as one of the pioneers in Footwear & Leather goods in Tamil Nadu in the name of M/S. Durable Chrome Factory Pvt. Ltd. Second to none in India.

Over the past 99 years , Durable has been a pioneer in footwear and Leather goods. Throughout our long heritage, we have clearly understood what our customers look for in Footwear, Leather Goods. We, started a small store in Broadway in Chennai in 1924. Since then, we continue to grow our business and nurture the brand “Durable” into its iconic stature. We are reputed Private Ltd., Company registered under Indian Companies Act 1956.

Durable has 3 distinct business units.

• Retail
• Wholesale
• Manufacturing

Our retail business is focused on physical stores located in various parts of Chennai Metro. We are also in process of expanding our footprint into Bengaluru with many many outlets. We offer a wide variety of products including Footwear, Leather goods, and accessories such as handbags, belts and wallets.

The wholesale operation centers to the specific needs of bulk orders . We specialize in footwear (including Safety shoes) and other Leather goods . We have supplied some of the largest companies in Tamil Nadu including TVS Company, TI Cycles, MRF, SPIC, etc. We have always exceeded our customer expectations in quality , specifications, and service. We contract manufacture all our products. Over the years, we have established strong relationships with dedicated manufacturers in India to custom produce footwear and leather goods per our specifications. Our relationship assures us capacity to meet all order sizes and requirements. Majority of production is dedicated to the ‘ Durable ‘ brand. All products are thoroughly checked at the plants as per our quality assurance and workmanship standards before being shipped to us. We audit our plants quarterly and hold them accountable to the highest standards.

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